WiM-BG 🇧🇬 NEWSLETTER EDITION #004

Announcing our biggest event yet ✨

Hello wonderful people,

Welcome to the fourth edition of our community newsletter. In this edition, I'm sharing insights from our most recent community event, an exciting announcement of our biggest event yet, and adding two new sections:

• featured opportunity for community members, from community members 🤗
• content from the world of marketing worth reading 👀

Let's dive in!

our biggest event yet 🤩

I'm so happy to announce we are ready to announce our biggest event yet, and the biggest of 2024, our first-ever mini-conference. I'll send detailed information about this event separately, but top-level details are:

• When? 22nd of November
• Who? 5 expert speakers - Gemma Fontané, Chloe Christine, Stacey Cooper, Stefka Georgieva, and Lazarina Stoy (me)
• What? 20-minute lectures in English, covering Google Ads, Google Looker Studio, GA4, Google Tag Manager, Google Cloud AI/ML + Gemini
• Where? Hosted by the HyperScience team in Sofia
• Interested? Buy an in-person ticket (75 available) and access the event with all lectures, Catering, drinks, networking, lecture recordings and photos + a gift bag for 70Euro PP
• Can't make it? Option to purchase lecture recordings only (for those that can’t attend in person) at 45Euro PP

I've been working on planning and organising this event for months now, and I am confident it will be our best one yet! Can't wait to see a room full of ambitious women, interested in expanding their network and improving their professional skills.

Recap of our networking dinner in Plovdiv

Last Thursday was a super special day for our little community as we had our first networking dinner in Plovdiv! The event was extremely emotional and memorable, with incredible guests and conversations!

We had the pleasure of hearing the two paths - freelance and employed of two incredible women - Mila Chervenkova and Roberta Tihomirova. 12 of us ladies, and our incredible photographer for the evening - Olya Grigorova, enjoyed the night together at the restaurant Smokini.

Featured opportunity for community members, from community members

The Personal Branding Blueprint Course Vassy is launching a new course on building an effective personal brand. The Personal Branding Blueprint will guide you through four stages: from your initial positioning among the sea of digital experts to regularly creating content that will make you more visible online. There is also a special discount for our community, giving you full access for only €99. 🔥 Use code GIRLPOWER at checkout

content from our community members

I'd also love to highlight some of the brilliant content and requests from our community members, shared over the past couple of weeks:

Cyber Monday Campaign Planning - request for advice by Martina Georgieva

What is an AI winter and is one coming? - Article by Lazarina Stoy.

22,000 Euro in returns, after a 3,000 Euro invested in paid ads - Case study by Mariyana Nenova

content from the world of marketing worth reading

I'm adding a new section to help us all stay up to date with new developments and research in the world of digital marketing.

The Helpful Content Update Was Not What You Think - by Tom Capper for Moz

Forbes Marketplace: The Parasite SEO Company Trying to Devour Its Host - by Lars Lofgren

CNN and USA Today Have Fake Websites, I Believe Forbes Marketplace Runs Them - by Lars Lofgren

Wix SEO Course is LIVE - Expert-led FREE course, covering topics like reporting, third-party tools, local SEO, keyword research, and more!

casual networking opportunities with Wim-bg 🇧🇬

A small reminder of a couple in-person community casual networking events, happening in October 👀

Community Attendance at BrightonSEO Join us for casual networking in BrightonSEO. 7 of us will be there 🌱.

Let us know if you're coming

Community Run at MORNING RUN '24 Join us for a 5K run as team Women in Marketing - Bulgaria in October. 6 of us will run alongside you 🏃‍♀️.

Let us know if you are coming

help us grow 🌱

We're looking for sponsors We're on the lookout for two sponsors for our upcoming mini-conference 👀, our biggest community event yet. See the sponsorship details

If you are part of a business, whose mission aligns with ours:

• ​Explore corporate sponsorship options, or simply reply to this email to get in touch 🤩

Here are just a few more ways to help our community grow:

If you're a member of the community:

• invite other women in marketing to join (share this link)
• ​invite others to subscribe to the newsletter (anyone can subscribe)

If you are an ally to our cause:

• share about our community on social media
• ​explore private sponsorship options (make a donation, or purchase a scholarship ticket)

Thank you so much once again for subscribing, becoming part of our community, reading, and engaging with our mission.
​
~ Lazarina & Women in Marketing - Bulgaria 🇧🇬 Team